Pursuing Customers An Ethnography of Marketing Activities |
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| Author:
| Prus, Robert C. |
| Series title: | SAGE Library of Social Research Ser. |
| ISBN: | 978-0-8039-3408-5 |
| Publication Date: | Mar 1989 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $27.50 |
Book Description:
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The accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in
Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display. Each step in the process is brought alive with commentary by its participants - from shoe salesperson to department store manager. Business is...
More DescriptionThe accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display. Each step in the process is brought alive with commentary by its participants - from shoe salesperson to department store manager. Business is described as an arena where participants construct a world of enticement, competition, strategy and negotiation.