Qualitative Research Applications in Organizational Communication |
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| Author:
| Herndon, Sandra
Kreps, Gary L. |
| Series title: | Speech Communication Association Applied Communication Ser. |
| ISBN: | 978-1-881303-38-1 |
| Publication Date: | Feb 1993 |
| Publisher: | Hampton Press, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $39.50 |
Book Description:
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This work explores the use of qualitative research methods to study organisational communication and to generate data for enhancing organisational performance. The chapters examine a range of strategies and provide an analysis of performance gaps.
This work explores the use of qualitative research methods to study organisational communication and to generate data for enhancing organisational performance. The chapters examine a range of strategies and provide an analysis of performance gaps.