Quantitative Models in Marketing Research |
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| Author:
| Franses, Philip Hans
Paap, Richard |
| ISBN: | 978-0-511-15345-7 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital download and online |
| List Price: | Contact Supplier contact
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Book Description:
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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.