Ratings Analysis Audience Measurement and Analytics |
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| Author:
| Webster, James
Phalen, Patricia
Lichty, Lawrence |
| ISBN: | 978-1-136-28212-6 |
| Publication Date: | Oct 2013 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $99.95USD $200.00USD $200.00 |
Book Description:
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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.