Readings in Account Planning |
|
| Editor:
| Weichselbaum, Hart |
| Contribution by:
| Bendinger, Bruce
Pollitt, Stanley
Lauterborn, Robert
Baskin, Merry
Hall, Mike
Feldwick, Paul
Hedges, Alan
Gordon, Wendy
Kendrick, Alice
Fortini-Campbell, Lisa
Griffiths, John
Lukas, Scott
Walker, Stephen
Heilemann, John |
| ISBN: | 978-1-887229-36-4 |
| Publication Date: | Apr 2008 |
| Publisher: | Routledge
|
| Book Format: | Paperback |
| List Price: | USD $47.50USD $47.50 |
Book Description:
|
A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.
A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.