Readings in Modern Marketing |
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| Author:
| Quelch, John |
| ISBN: | 978-962-996-279-1 |
| Publication Date: | Jul 2007 |
| Publisher: | Chinese University of Hong Kong, The
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| Book Format: | Paperback |
| List Price: | USD $33.00 |
Book Description:
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Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth.
Readings in Modern Marketing offers important theories as well as practical, insightful...
More Description Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.