Reconnecting Marketing to Markets |
|
| Editor:
| Araujo, Luis
Finch, John
Kjellberg, Hans |
| ISBN: | 978-0-19-102941-7 |
| Publication Date: | Jan 2011 |
| Publisher: | Oxford University Press
|
| Book Format: | Ebook |
| List Price: | USD $270.00 |
Book Description:
|
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.