Reinventors

Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts; former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.Facing these challenges, today's...
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts; former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.Facing these challenges, today's established companies face two choices: stick with the status quo and become irrelevant or completely revamp their strategy in order to stay vital in the new world order. But how?Jennings and his research team examined thousands of articles and news stories and selected the 100 best examples of companies-including Best Buy, Cirque du Soleil, and Avon-that have successfully reinvented themselves. After interviewing the key players in these transformations, Jennings established what he calls the "reinventio