Relationship Marketing in Services |
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| Author:
| Kandampully, Jay |
| ISBN: | 978-1-84544-689-5 |
| Publication Date: | Nov 2002 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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An important e-book with some of the key researchers in this field writing papers. These papers explain relationship marketing in some depth, explain the reasons behind its growth, report on research and look to future developments.
An important e-book with some of the key researchers in this field writing papers. These papers explain relationship marketing in some depth, explain the reasons behind its growth, report on research and look to future developments.