Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition |
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| Author:
| Coville, Andrea
Brown, Paul B. |
| ISBN: | 978-1-937134-82-2 |
| Publication Date: | Apr 2014 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $31.95 |
Book Description:
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Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but More Description
Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but change thinking and behaviour in turn.