Reputation Management The Key to Successful Public Relations and Corporate Communication |
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Author:
| Doorley, John Garcia, Helio Fred |
ISBN: | 978-0-203-96148-3 |
Publication Date: | Nov 2006 |
Publisher: | Routledge
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Book Format: | Digital (delivered electronically) |
List Price: | USD $55.00 |
Book Description:
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Reputation Management is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair...
More DescriptionReputation Management is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions.