Reputation Management and Family Business |
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| Author:
| Dacko-Pikiewicz, Zdzisława |
| Series title: | Routledge Studies in Management, Organizations and Society Ser. |
| ISBN: | 978-1-000-50947-2 |
| Publication Date: | Oct 2021 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | Contact Supplier contact
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Book Description:
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Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.