Reputation Management and Family Business |
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| Author:
| Dacko-Pikiewicz, Zdzisława |
| Series title: | Routledge Studies in Management, Organizations and Society Ser. |
| ISBN: | 978-1-032-12776-7 |
| Publication Date: | Nov 2021 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $180.00 |
Book Description:
|
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.