Reputation Management and Family Business |
|
Author:
| Dacko-Pikiewicz, Zdzisława |
Series title: | Routledge Studies in Management, Organizations and Society Ser. |
ISBN: | 978-1-032-12779-8 |
Publication Date: | May 2023 |
Publisher: | Routledge
|
Book Format: | Paperback |
List Price: | USD $54.99 |
Book Description:
|
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.