Reputation Risk Management and Corporate Sustainability |
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| Author:
| Kucuk Yilmaz, Ayse |
| ISBN: | 978-3-8383-3628-2 |
| Publication Date: | Jan 2010 |
| Publisher: | Lap Lambert Academic Publishing GmbH & Company KG
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| Book Format: | Paperback |
| List Price: | USD $111.00 |
Book Description:
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The sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging transformed reputational & sustainability risks currently facing corporations. Practical examples from the airline, airport and automotive business segments are presented in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV...
More DescriptionThe sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging transformed reputational & sustainability risks currently facing corporations. Practical examples from the airline, airport and automotive business segments are presented in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV Airport Holding. This book is addressed primarily to professionals, managers, academicians and researchers, but anyone with interest in contemporary issues in business and management.