Research Methods for the Behavioral Sciences

Best-selling statistics author, Fredrick J. Gravetter and co-author Lori-Ann B. Forzano have written a new text for research methods that helps the student see how interesting and exciting experimental and non-experimental research can be. With an inviting and conversational writing style, this text is organized to lead students through the research process from start to finish. "RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES," FIRST EDITION opens with tips and strategies for generating...
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Best-selling statistics author, Fredrick J. Gravetter and co-author Lori-Ann B. Forzano have written a new text for research methods that helps the student see how interesting and exciting experimental and non-experimental research can be. With an inviting and conversational writing style, this text is organized to lead students through the research process from start to finish. "RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES," FIRST EDITION opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach guides students through the research process, emphasizing the decisions researchers must make at each stage of the process. The authors' avoid a 'cookbook' presentation of facts by linking terminology with applied concepts; their "lecture in a book" approach makes the text accessible to students by emphasizing discussion and explanation of topics.