Reshaping Retail Why Technology Is Transforming the Industry and How to Win in the New Consumer Driven World |
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Author:
| Niemeier, Stefan Zocchi, Andrea Catena, Marco |
ISBN: | 978-1-119-20797-9 |
Publication Date: | Jan 2016 |
Publisher: | John Wiley & Sons, Incorporated
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Book Format: | Digital online |
List Price: | USD $44.00 |
Book Description:
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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.