Resourcing the Start-Up Business Creating Dynamic Entrepreneurial Learning Capabilities |
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| Author:
| Jones, Oswald
Macpherson, Allan
Jayawarna, Dilani |
| Series title: | Routledge Masters in Entrepreneurship Ser. |
| ISBN: | 978-1-003-31291-8 |
| Publication Date: | Oct 2022 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $54.95USD $180.00USD $180.00 |
Book Description:
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Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to:
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to:
- lean start-ups and business models
- idea generation and opportunity development and
- business incubators and accelerators.
The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.