Retail Marketing Management |
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| Author:
| Gilbert, David |
| ISBN: | 978-0-273-65511-4 |
| Publication Date: | Feb 2003 |
| Publisher: | Financial Times/Prentice Hall
|
| Book Format: | Paperback |
| List Price: | USD $87.50 |
Book Description:
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Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.
This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.
This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.