Retail Therapy Making Strategic Relationships Work |
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| Author:
| Jones, Rob
Murphy, Dan |
| ISBN: | 978-1-4039-0171-2 |
| Publication Date: | Jan 2003 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Hardback |
| List Price: | USD $90.00 |
Book Description:
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Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a...
More DescriptionDesigning a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.