Retail and Channel Marketing |
|
| Author:
| Castaldo, Sandro
Grosso, Monica
Premazzi, Katia |
| ISBN: | 978-1-78990-365-2 |
| Publication Date: | Oct 2020 |
| Publisher: | Edward Elgar Publishing, Incorporated
|
| Book Format: | Hardback |
| List Price: | USD $142.00 |
Book Description:
|
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.