Rethinking Marketing Towards Critical Marketing Accountings |
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| Editor:
| Brownlie, Douglas
Saren, Michael
Wensley, Robin
Whittington, Richard |
| ISBN: | 978-0-8039-7490-6 |
| Publication Date: | Feb 1999 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Hardback |
| List Price: | USD $214.00 |
Book Description:
|
This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.
Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international...
More Description
This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.
Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.