Rethinking Reputation How PR Trumps Marketing and Advertising in the New Media World |
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| Author:
| Seitel, Fraser P. P.
Doorley, John |
| ISBN: | 978-0-230-33833-3 |
| Publication Date: | Aug 2012 |
| Publisher: | St. Martin's Press
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| Book Format: | Hardback |
| List Price: | USD $26.00 |
Book Description:
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Good public relations is a strategic imperative more important to your competitive success than even advertising or marketing. Rethinking Reputation examines case studies to glean the PR dos and don'ts for the new media world and offers a wake-up call for anyone tasked with representing their business to the world.
Good public relations is a strategic imperative more important to your competitive success than even advertising or marketing. Rethinking Reputation examines case studies to glean the PR dos and don'ts for the new media world and offers a wake-up call for anyone tasked with representing their business to the world.