Rethinking Reputation How PR Trumps Marketing and Advertising in the New Media World |
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| Author:
| Seitel, Fraser P.
Doorley, John |
| ISBN: | 978-1-137-09222-9 |
| Publication Date: | Aug 2012 |
| Publisher: | St. Martin's Press
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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"Should be required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list." -O'Dwyer's
"Should be required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list." -O'Dwyer's