Review of Marketing Research Volume 4 |
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Editor:
| Malhotra, Naresh |
ISBN: | 978-1-351-55092-5 |
Publication Date: | Oct 2017 |
Publisher: | Taylor & Francis Group
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Imprint: | Routledge |
Book Format: | Ebook |
List Price: | USD $170.00 |
Book Description:
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First Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The first five volumes have featured some of the top...
More DescriptionFirst Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The first five volumes have featured some of the top researchers and scholars in our discipline who have reviewed an array of important topics.