Rhetorical and Critical Approaches to Public Relations II |
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| Editor:
| Heath, Robert L.
Toth, Elizabeth L.
Waymer, Damion |
| Series title: | Routledge Communication Ser. |
| ISBN: | 978-1-135-22086-0 |
| Publication Date: | Mar 2009 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Ebook |
| List Price: | USD $62.95 |
Book Description:
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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.