Rise of Rural Consumers in Developing Countries Harvesting 3 Billion Aspirations |
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| Author:
| Mahajan, Vijay |
| ISBN: | 978-93-5388-091-0 |
| Publication Date: | Dec 2016 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $35.00 |
Book Description:
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The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.
The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.