Rocking America An Insider's Story |
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| Author:
| Sklar, Rick |
| Editor:
| Sklar, Holly |
| Introduction by:
| Sklar, Holly |
| Foreword by:
| Morrow, Bruce |
| ISBN: | 978-0-578-76899-1 |
| Publication Date: | Nov 2020 |
| Publisher: | Holly Sklar
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| Book Format: | Ebook |
| List Price: | USD $7.77 |
Book Description:
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WABC (New York City) radio program director Rick Sklar's memoir is also the story of how the all-hit radio stations took over. Sklar recounts his role in the early and then dominant days of all-hit, rock'n roll radio, the programming format he refined and perfected, the disc jockeys he discovered and hired to fit each day part, and the genius marketing promotions he and his team created. The book chronicles his beginnings in radio alongside pioneering rock n' roll deejay Alan Freed...
More DescriptionWABC (New York City) radio program director Rick Sklar's memoir is also the story of how the all-hit radio stations took over. Sklar recounts his role in the early and then dominant days of all-hit, rock'n roll radio, the programming format he refined and perfected, the disc jockeys he discovered and hired to fit each day part, and the genius marketing promotions he and his team created. The book chronicles his beginnings in radio alongside pioneering rock n' roll deejay Alan Freed at WINS and follows his rise from community affairs director to program director at New York's 77-WABC, which he went on to make the most listened-to radio station in America in the 1960s and mid-1970s -- a record that holds to this day.