Running on Empty? Political Discourse in Congressional Elections |
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| Editor:
| Maisel, Sandy L.
West, Darrell M. |
| Contribution by:
| Bowie, James I.
Brewer, Mark D.
Brown, Clyde
Busch, Andrew E.
Ezra, Marni
Gunderson, Julie
Hofrenning, Daniel
Jackson III, John S.
Larson, Stephanie Greco
Loomis, Burdett A.
Maestas, Cherie
Maisel, L. Sandy
Patterson, Kelly D.
Petterson, Paul R.
Powell, Richard J.
Prysby, Charles
Sagness, Janelle
Sellers, Patrick
Shockley, John S.
Solop, Frederic I. |
| Series title: | Campaigning American Style Ser. |
| ISBN: | 978-0-7425-3075-1 |
| Publication Date: | Apr 2004 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $136.00 |
Book Description:
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The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the "horse race" over issues of substance.
Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety...
More DescriptionThe level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the "horse race" over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverage--including radio, TV, newspapers, direct mail, and the Internet--the authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice.