Rural Tourism and Enterprise Management, Marketing and Sustainability |
|
| Editor:
| Oriade, Ade
Robinson, Peter |
| Series title: | Tourism Studies |
| ISBN: | 978-1-78064-750-0 |
| Publication Date: | Jun 2017 |
| Publisher: | CABI
|
| Book Format: | Paperback |
| List Price: | USD $69.30 |
Book Description:
|
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.