Scaling the Tail: Managing Profitable Growth in Emerging Markets |
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Author:
| Park, Seung-ho Ungson, Gerardo R. Cosgrove, Andrew |
ISBN: | 978-1-137-53859-8 |
Publication Date: | Aug 2015 |
Publisher: | Palgrave Macmillan Limited
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Imprint: | Palgrave Pivot |
Book Format: | Ebook |
List Price: | USD $67.50 |
Book Description:
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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.