Scenarios for Success Turning Insights in to Action |
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| Editor:
| Sharpe, Bill
van der Heijden, Kees |
| ISBN: | 978-0-470-51298-2 |
| Publication Date: | Nov 2007 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $75.00 |
Book Description:
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Properly researched and intelligently deployed, scenario planning is today s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts into actions.
Properly researched and intelligently deployed, scenario planning is today s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts into actions.