Scoring Points How Tesco Continues to Win Customer Loyalty |
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| Author:
| Humby, Clive
Hunt, Terry
Phillips, Tim |
| ISBN: | 978-0-7494-6012-9 |
| Publication Date: | Aug 2008 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $39.99 |
Book Description:
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Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.
Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.