Securing the MRAP Lessons Learned in Marketing and Military Procurement |
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| Author:
| Hasik, James |
| Series title: | Williams-Ford Texas a&M University Military History Ser. |
| ISBN: | 978-1-62349-942-6 |
| Publication Date: | Sep 2021 |
| Publisher: | Texas A&M University Press
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| Book Format: | Hardback |
| List Price: | USD $45.00 |
Book Description:
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The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.
The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.