Seducing the Subconscious The Psychology of Emotional Influence in Advertising |
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| Author:
| Heath, Robert |
| ISBN: | 978-1-119-96763-7 |
| Publication Date: | Mar 2012 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Digital online |
| List Price: | USD $37.95 |
Book Description:
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Our relationship with ads: it′s complicated
A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
Our relationship with ads: it′s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.