Sell Smarter; Not Harder Winning Big in Sales and Marketing |
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| Author:
| Mahoney, Neil |
| ISBN: | 978-1-4662-1366-1 |
| Publication Date: | Oct 2011 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
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The book identifies the Sales & Marketing processes that are least well-understood and most-frequently misused today, and explains how best to perform them.Real-world case histories based on the author's personal experience or first-hand knowledge make the recommendations more meaningful and easily understood.
The book identifies the Sales & Marketing processes that are least well-understood and most-frequently misused today, and explains how best to perform them.Real-world case histories based on the author's personal experience or first-hand knowledge make the recommendations more meaningful and easily understood.