Selling Destinations Geography for the Travel Professional |
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| Author:
| Mancini, Marc |
| ISBN: | 978-1-4018-1982-8 |
| Publication Date: | Jul 2003 |
| Publisher: | Delmar Cengage Learning
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| Book Format: | Paperback |
| List Price: | USD $279.95 |
Book Description:
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Selling Destinations is the resource no student or travel professional from any sector of the industry will want to do without. The author's sales-geography philosophy is supported by essential information on major tourist destinations around the world, as well as lesser-known hot spots. The author uses more than 300 maps, graphs and other visual aids to give the reader a wealth of information about location selection, modes of travel to and around the desired area, climate, cultural...
More DescriptionSelling Destinations is the resource no student or travel professional from any sector of the industry will want to do without. The author's sales-geography philosophy is supported by essential information on major tourist destinations around the world, as well as lesser-known hot spots. The author uses more than 300 maps, graphs and other visual aids to give the reader a wealth of information about location selection, modes of travel to and around the desired area, climate, cultural patterns, lodging options, day trips, attractions and allied destinations. Each chapter closes with a map activity testing knowledge of geographic locations and their attractions, a case study to apply the knowledge learned to hypothetical travelers and a creative activity that challenges the reader to find an innovative solution to a hypothetical situation.