Selling Today Partnering to Create Value |
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| Author:
| Manning, Gerald L.
Ahearne, Michael
Reece, Barry |
| ISBN: | 978-0-13-354338-4 |
| Publication Date: | Jan 2014 |
| Publisher: | Pearson Education
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| Book Format: | Hardback |
| List Price: | USD $282.20 |
Book Description:
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For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts.
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Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful...
More Description
For courses in Sales and Personal Selling.
Extensive, real-world applications, carefully integrated with current personal selling concepts.
#65533;
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
#65533;
MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress.
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This program will provide a better teaching and learning experience--for you and your students. Here's how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Help Students Apply Concepts: The Reality Selling Today Videos--which feature eleven role-play scenarios--allow students to assume the role of a salesperson in selling scenarios that are relevant in today's competitive environment.
- Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions.
- Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763501/ISBN-13: 9780133763508. That package includes ISBN-10: 0133543382/ISBN-13: 9780133543384 and ISBN-10: 0133766608/ISBN-13: 9780133766608.
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MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.