Selling Today Partnering to Create Value |
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| Author:
| Manning, Gerald L.
Ahearne, Michael
Reece, Barry |
| ISBN: | 978-1-322-14436-8 |
| Publication Date: | Jan 2015 |
| Publisher: | Pearson Education, Limited
|
| Book Format: | Ebook |
| List Price: | USD $466.60 |
Book Description:
|
"For courses in Sales and Personal Selling. "
Extensive, real-world applications, carefully integrated with current personal selling concepts.
""
"Selling Today: Partnering to Create Value" helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text,...
More Description
"For courses in Sales and Personal Selling. "
Extensive, real-world applications, carefully integrated with current personal selling concepts.
""
"Selling Today: Partnering to Create Value" helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
"For courses in Sales and Personal Selling. "
Extensive, real-world applications, carefully integrated with current personal selling concepts.
""
"Selling Today: Partnering to Create Value" helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
"