Selling to China A Guide for Small and Medium-Sized Businesses |
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| Author:
| Chao, Stanley |
| ISBN: | 978-1-5320-5270-5 |
| Publication Date: | Aug 2018 |
| Publisher: | iUniverse, Incorporated
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $10.99 |
Book Description:
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The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses:* Learn effective ways to deal with Chinese businesspeople and private and state-owned companies* Determine whether certain products or services are viable for the Chinese market* Understand...
More DescriptionThe conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses:* Learn effective ways to deal with Chinese businesspeople and private and state-owned companies* Determine whether certain products or services are viable for the Chinese market* Understand the psyche of the "Mao Generation" Chinese, who are now China's business owners, executives, and government leaders* Develop low-cost, market-entry strategiesFilled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.