Semphonic - Digital Analytics - Thought Leadership

Semphonic is a cutting-edge digital measurement and data analytics consulting firm providing our clients with deep insight into and strategy for their complex customer interaction challenges across the digital channel. Semphonic has deep roots in the analysis of large-scale databases, combining the power of segmentation, predictive modeling, and sophisticated statistical analysis to help clients identify and execute high ROI, data-driven marketing campaigns. Semphonic has developed a...
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Semphonic is a cutting-edge digital measurement and data analytics consulting firm providing our clients with deep insight into and strategy for their complex customer interaction challenges across the digital channel. Semphonic has deep roots in the analysis of large-scale databases, combining the power of segmentation, predictive modeling, and sophisticated statistical analysis to help clients identify and execute high ROI, data-driven marketing campaigns. Semphonic has developed a comprehensive, end-to-end, service offering that addresses clients' complex data analytics challenges from the bottom up. Semphonic's services and methodology are firmly rooted in the "Semphonic Way" with a focus on being repeatable and scalable. Semphonic’s core capabilities span everything from implementation through strategy, targeting the data infrastructure, reporting, analytics and segmentation needs of clients. In this collection of whitepapers, we share some of Semphonic’s thought leadership and best practices to help improve the performance of your digital marketing channels.