Service Is Front Stage |
|
| Author:
| Teboul, James |
| Series title: | INSEAD Business Press Ser. |
| ISBN: | 978-1-281-91435-4 |
| Publication Date: | Jan 2006 |
| Publisher: | Palgrave Macmillan
|
| Book Format: | Ebook |
| List Price: | USD $59.00 |
Book Description:
|
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.