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Services, Experiences and Innovation

Integrating and Extending Research

Services, Experiences and Innovation( )
Editor: Scupola, Ada
Fuglsang, Lars
Series title:Services, Economy and Innovation Ser.
ISBN:978-1-78811-429-5
Publication Date:Nov 2018
Publisher:Edward Elgar Publishing, Incorporated
Book Format:Hardback
List Price:USD $181.00
Book Description:

Consumers are increasingly looking to invest in experiences rather than simply a product. With innovation research moving away from the traditional focus on manufacturing towards services, this book develops a much-needed integrated approach for improving analysis of both experience and service innovation.

This impressive book makes a substantial and compelling contribution to research on the interdependencies between innovation, services and experiences. Split into clear and...
More Description

Book Details
Pages:360
Detailed Subjects: Business & Economics / Customer Relations
Physical Dimensions (W X L X H):6.396 x 9.282 x 0.958 Inches
Book Weight:1.443 Pounds



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