Shop 'til You Drop Consumer Behavior and American Culture |
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| Author:
| Berger, Arthur Asa |
| ISBN: | 978-0-7425-3691-3 |
| Publication Date: | Nov 2004 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $42.00 |
Book Description:
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Are Americans obsessed with shopping?
Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's...
More DescriptionAre Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.