Shopping Time Psychology |
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Author:
| LOK, Johnny Ch |
Series title: | The Relationship Between Time and Consumer Behavior Ser. |
ISBN: | 979-8-6403-4162-1 |
Publication Date: | Apr 2020 |
Publisher: | Independently Published
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Book Format: | Paperback |
List Price: | USD $69.00 |
Book Description:
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This model focuses on the pre-visit stage of tourists by modeling the behavioral process by incorporating expectation, motivation and attitude. Travel motivation is considered as an essential component of the behavioral process, which has been increasing attention from the travel; industry. The economic approach defines "tourism" is an identifiable nationally important industry. It includes the component activities of transportation, accommodation, recreation, food and related service....
More DescriptionThis model focuses on the pre-visit stage of tourists by modeling the behavioral process by incorporating expectation, motivation and attitude. Travel motivation is considered as an essential component of the behavioral process, which has been increasing attention from the travel; industry. The economic approach defines "tourism" is an identifiable nationally important industry. It includes the component activities of transportation, accommodation, recreation, food and related service. So, tourism behavioral consumption is concerned the individual tourist's usual habituate of the industry which responds to whose needs, and of the impacts that both the tourist and the tourism industry have on the socio-cultural, economic and physical environment. However, travel motivation means how to understand and predict factors that influence travel decision making. According to Backman and others (1995, p.15), motivation is conceptually viewed as " a state of need, a condition that services as a driving force to display different kind of behavior toward certain types of activities, developing preferences, arriving at some expected satisfactory outcome." So, motivation and expectancy which has close relationship to any tourist before who decided to do any tourism of behavior. Some economists confirmed motivation and expectancy which has relations, such as expectation of visiting an outbound destination has a direct effect on motivation to visit the destination; motivation has a direct effect on attitude toward visiting the destination; expectation of visiting the outbound destination has a direct affect on attitude toward visiting the destination and motivation has a mediating effect on the relationship in between expectation and attitude.How can apply past travelling entertainment experience time factor to predict future travel behavioural consumption?I also suggest to use qualitative of travel behavioural method to predict future travel consumption. Methods such as focus groups interviews and participant observer techniques can be used with quantitative approaches on their own to fill the gaps left by quantitative techniques. These insights have contributed to the development of increasingly sophisticated models to forecast travel behavior and predict changes in behavior in response to change in the transportation system. First, survey methods restrict not only the question frame but the answer frame as well, anticipating the important issues and questions and the responses. However, these surveys methods are not well suited to exploratory areas of research where issues remain unidentified and the researched seek to answer the question "why?". Second, data collection methods using traditional travel diaries or telephone recruitment can under represent certain segments of the population, particularly the older persons with little education, minorities and the poor. Before the survey, focus group for example can be used to identify what socio-demographic variables to include in the survey, how best to structure the diary, even what incentives will be most effective in increasing the response rate. After the survey, focus, focus groups can be used to build explanations for the survey results to identify the "why" of the results as well as the implications. One Asia Pacific survey research result was made by tourism market investigation before. It indicated the travel in Asia Pacific market in the past, had often been undertaken in large groups through leisure package sold in bulk, or in large organized business groups, future travelers will be in smaller groups or alone, and for a much wider range of reasons. Significant new traveler segments, such as female business traveler. The small business traveler and the senior traveler, all of which have different aspirations and requirements from the travel experience.