Sixty Trends in Sixty Minutes |
|
| Author:
| Hill, Sam
Hyatt, Josh |
| ISBN: | 978-0-471-22580-5 |
| Publication Date: | Aug 2002 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $36.95 |
Book Description:
|
Sixty Trends in Sixty Minutes showcases the trends that will have the biggest impact on marketing, brand management, and product development within the next ten years and beyond. The authors separate the momentary fads from the lasting movements and reveal why trends matter, where they come from, and how to exploit them.
Sixty Trends in Sixty Minutes showcases the trends that will have the biggest impact on marketing, brand management, and product development within the next ten years and beyond. The authors separate the momentary fads from the lasting movements and reveal why trends matter, where they come from, and how to exploit them.