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Small Data

The Tiny Clues That Uncover Huge Trends

Small Data( )
Author: Lindstrom, Martin
Foreword by: Heath, Chip
ISBN:978-1-250-08068-4
Publication Date:Feb 2016
Publisher:Palgrave Macmillan Limited
Book Format:Hardback
List Price:USD $25.99
Book Description:

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing

Book Details
Pages:256
Detailed Subjects: Business & Economics / Reference
Business & Economics / Marketing / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):8.17 x 9.57 x 0.88 Inches
Book Weight:0.946 Pounds
Author Biography
Lindstrom, Martin (Author)
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency.

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