Small Giants Companies That Choose to Be Great Instead of Big |
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| Author:
| Burlingham, Bo |
| ISBN: | 978-1-59184-149-4 |
| Publication Date: | Mar 2007 |
| Publisher: | Penguin Publishing Group
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| Imprint: | Portfolio |
| Book Format: | Paperback |
| List Price: | USD $16.00 |
Book Description:
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Quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Burlingham shows how the leaders of these small giants recognised the full range of choices they had about the type of company they could create.
Quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Burlingham shows how the leaders of these small giants recognised the full range of choices they had about the type of company they could create.