Smart Cinema, DVD Add-Ons and New Audience Pleasures

Smart movies broadly encapsulate what have been described as a reflexive and playful postmodern tendency and are augmented by the specific attributes of contemporary new digital media. These new attributes are drawn from video games and music videos in particular, as well as other new generational e-pleasures and tastes. Pat Brereton examines a broad range of post-1990s Indie and mainstream films that break many of the old classic linear narrative and generic rules which helped to...
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Smart movies broadly encapsulate what have been described as a reflexive and playful postmodern tendency and are augmented by the specific attributes of contemporary new digital media. These new attributes are drawn from video games and music videos in particular, as well as other new generational e-pleasures and tastes. Pat Brereton examines a broad range of post-1990s Indie and mainstream films that break many of the old classic linear narrative and generic rules which helped to define Hollywood and its alternative 'art' cinema. This work particularly explores how bonus features attached to smart DVDs are capable of speaking to new generational audiences. There is a continuing need for a creative and critical dialogue with new generations of students and audiences to help reinvigorate the study of film. DVD add-ons provide a useful bridge between new media and conventional film study, while assisting in exploring how new generational film fans relate to smart cinema.