Social Communication in Advertising Consumption in the Mediated Marketplace |
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| Author:
| Leiss, William
Kline, Stephen
Jhally, Sut
Botterill, Jackie |
| ISBN: | 978-0-203-94301-4 |
| Publication Date: | May 2013 |
| Publisher: | Routledge
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $61.95 |
Book Description:
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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertisingremains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition...
More Description
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertisingremains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition includes:
*discussion of new technologies and issues, from the Internet to globalization
* updated and expanded examples and illustrations
* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice